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John LaGatta
(1894 - 1977) Born, Italy. Original style in US was a flat-color, fade-awayish aspect for Life magazine (though his later Life assignments would show his more free, lush brush work. Famous for his glamour girls from the 20s through the early 40s utilizing a multi-media palette of chalk and wash. Expert in making clothed women look like they were wearing virtually nothing, he was a hit with both fashion and women's magazines (Saturday Evening Post, Ladies Home Journal, Cosmopolitan), as well as advertisers. An excellent monograph was published in 2001: John LaGatta; An Artist's Life, by Jill Bossert. Life, "Tropical Number" (1927) Lagatta - 001
Ladies' Home Journal (1933) Lagatta - 002
Fashion Pages (1926, 1922) Lagatta - 003
Ivory Soap (1920) Lagatta - 004
Texaco, "What - Another Fender?" (1926) Lagatta - 005
Kellog's PEP, "Help your self to health" (1926) Lagatta - 006
Woodbury Facial Soap, "Appointment for Love" (1945) Lagatta - 007
Blue Label Foods, "Real Turkey - And Real Chicken!" (1920) Lagatta - 008
Pratt and Lambert, "Fifteen Years on a Stairway" (1918) Lagatta - 009
Life, "Interned" (1915) Lagatta - 010
Djer-Kiss, "Paris, Herself, Explains..." (1924) Lagatta - 011
BVD, "The New Surf Suits." (1931) Lagatta - 012
Can Spring Be Far Behind? (1923) Lagatta - 013
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